'Business and Support Systems Essay\r'

'The fol measlying paper answers questions on three different effect studies. The theme studies argon public Gets Better, The twinkle belt: Machines Gone Wild and Piloting Valero with strong- time Management.\r\nCase remove 1: Reality Gets Better The difference between virtual(prenominal) human race and augmented domain is perception. virtual(prenominal) currentity is when a usancer all in all enters a different reality visually. This reality is completely computer generated. increase reality users enter a mixed mankind of computer generated and real life images. (Laudon & international ampere; Laudon, 2012)\r\nThe spring augmented reality is so appealing to marketers is because it offers them a different path to present their harvest-tides. The goal of marketers is to present their product in such a way of life that people will remember it, be impressed with it, and ultimately purchase it. Augmented reality offers this through a serial publication of interactive ad s that can be apply to impress and involve the consumer. (Laudon & Laudon, 2012) The reason augmented reality is useful for real estate shopping applications is it offers the buyer the fortune to guard an interactive forecast of a property that is up for sale without the scramble of making an appointment with a immov fit association. The magnate to use a shout out to get pricing information, and pictures of the interior of a property is a major time savor and very convenient. (Laudon & Laudon, 2012)\r\nestablish on what has been learned by this case study the applications for augmented reality ar far reaching. A manufacturing company could use augmented reality to teach employees and to conduct employees. Simply have the employee wear a helmet and they would not have to do a great deal thinking on the job as they could be led to every turn decision. Augmented reality such as the real estate application could be used at the humane confederation to give clear pic tures and understandings of the animals they have up for adoption.\r\nCase Study 2: The Flash Crash: Machines Gone Wild? The conditions that preceded the nictitate crash were a market that was already low and moving lower, c oncerns by investors oer the debt in Europe and current worries everywhere the economy. (Laudon & Laudon, 2012)\r\nSome of the benefits of electronic employment embroil; far faster commerce than a human being could do, business leader to analyze the market trends quickly and lurch what is being traded, lower cost and the ability to have a more than luculent market. (Laudon & Laudon, 2012)\r\nThe features that contributed to the crash would be the machine-controlled contending put into place to sell regardless of time or price. The peeled(prenominal) feature would be the high frequency traders designed to purchase what was being heighten and then sold when the price was lowered. ultimately the machine-controlled systems put in low offers th at atomic number 18 so low they are not very likely to ever to be accepted. In the conditions created by the electronic trading, those stocks sold. (Laudon & Laudon, 2012)\r\nDue to the programming of the automated systems this crash could have easily been prevented if gentlemans gentleman were in control of the decisions that were made. (Laudon & Laudon, 2012) They would have been able to set a repair selling time and set the tot being sold. By doing the previous, none of the new(prenominal) events would have taken place. Case Study 3: Piloting Valero with Real-Time Management.\r\nWhen developing the new dashboard the issues that needed to be addressed would be making undisputable the dashboard was set to measure the bewitch items, making sure the system was able to send real time selective information and making sure executives, those at the refinery level and those at the individual level could view performance. (Laudon & Laudon, 2012)\r\nThe measures of perfo rmance that the dashboards display accept; inventory management, safety, plant and equipment reliability and heftiness consumption. (Laudon & Laudon, 2012) Some of the management decisions that could be made by using these displays would include whether or not to purchase new equipment, whether a plant needs to change its energy consumption, whether or not a plant needs to have more safety training, and whether or not a plant needs more inventories.\r\nValero soon uses a group decision jump out systems designed to link systems to corporate furnish and each of the fifteen plants. Valero’s dashboards are very effective in aviate the company. As of 2009 a Valero executive say they were saving an estimated 140 million dollars a year in the seven plants that had the dashboard. He further said that they could estimate a savings of up to 240 million dollars once the dashboard was put into all sixteen of their plants. (Henschen, 2009) There would be no real point in develo ping a dashboard with information outside the company’s control. You cannot monitor events that you have no control over.\r\n'