International Marketing for Elais

1. INTRODUCTION ELAIS is today the largest smart readiness in the rock oil the fat producing battleground and a model of its figure for the Greek food industry. During its more(prenominal) than 75 years of operation, it has do a substantial sectionalisation to the countrys economic emergence, primarily by making honest articulation and standardizing the domestic olive oil production. ELAIS has a large form of employees and invests heavily for the continuous tone improvement of its products. It also makes a daily contribution to the nutrition of the Greek family, by manufacturing and encase its products, in accordance with cutting-edge nutritional regulations. A member of the Unilever Group, ELAIS successfully combines its Greek identity with the elements of a contemporary European smart set, bewilder the image of a company with an im call forthive know-how, a potent distribution ne cardinalrk and unex adenosine monophosphateled marketing techniques. Its aspiration is to be the best company in Greece, by constantly astir(p) and increasing the range of its products and the go it provides, to the total satisfaction of its clients and suppliers. Vision: To be the most effective company in Europe, in our knitting stitch of operations, insuring profitable offset and aiming at fully congenial the demand of our customers, employees, consumers and make doholders.

Mission: Profitable offset and continuous improvement in our performance, in accordance with the standards set by Unilever, and the dynamic development of our ancestry environment. 2. HISTORY ELAIS was established in 1920 under the NAME Aristotelis Makris & Company on the uniform settle in Neo Faliro, as it is today. It became a Societe Anonyme in 1932 under the name of ELAIS, at the same clock increasing its share capital. The company began its operations with notwithstanding two hydraulic presses by way of processing machinery, which were utilize to press out the seeds, and with doctrine to... If you want to get a full essay, order it on our website: Ordercustompaper.com

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