Marketing Case Study

The MBT Company is operating in the footwear commercialise. The target merchandise of MBT Company basin be divided into different categories kind mass, women worried somewhat their appearance and weight, those batch having problems with their tendon and set and medically prescribed shoes. The MBT Company supplies their footwear to two retailers, sport shops and medical stores. The two types of retailers and the company itself illustrates that the footwear is stylish and unmistakable for all men, women and children. Masai B befoot Technology shoes are issue as sport a thick, convex sole, a padded squishy heel and a hard centre nether the arch. MBT Shoe Company uses several dimensions for their market segmentation. Under the behavioural dimensions are the needs, rate of use, brand familiarity and a little jiffy of knowledge active the footwear. Mostly the need of more or less every consumer is the same, i.e. covering their feet with a shoe which looks estimab le and is unproblematic in walking. The rate of this specific footwear git be heavy because it tones the body while walking in it and as written in the case study it helps in burning of extra calories. Customers should have brand familiarity and training about the footwear before wearing the shoes.

It is easy to gather information either from the website of the company or the retailers that sell the shoes. Under the demographic dimension are the income, gender, occupation and social class. The price indicated in the case study is around $339-$369 this means that the only people with high income can afford to subve rt the shoes. The consumers with low or medi! um salaries might not be able to demoralise the footwear. Both male and females can wear the shoes. People in any occupation are able to use it. whatever social class can wear it but free it depends upon the income of the user. The segmenting used by the company is effective because every earthborn looks forward to wear shoes that are well-designed and comforting and they are successful in...If you want to get a full essay, wander it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper