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The authors investigate the allude of satisfaction on trustworthyty in the context of electronic commerce. Findings of this research indicate that although e-satisfaction has an regard on e- hardcorety, this kindred is moderated by (a) consumers individual direct factors and (b) firms business engineer factors. Among consumer level factors, convenience motivation and purchase size were constitute to accentuate the impact of e-satisfaction on e-loyalty, whereas inertia suppresses the impact of e-satisfaction on e-loyalty. With respect to business level factors, both trust and perceived value, as developed by the company, significantly accentuate the impact of e-satisfaction on e-loyalty. _ 2003 Wiley Periodicals, Inc. The collapse of large poem of dot-com companies has call for managers, who felt that the Internet had changed everything, to relearn that remuneration indeed do matter (Rosenbloom, 2002) and that the traditional laws of marketing were not resci nded with the reaching of the e-commerce era. Additionally, it has been strengthened that organizations not only need to attract new guests, wholly also must retain them to ensure profitable reprise business. In several industries, the high cost of acquiring customers renders many another(prenominal) customer relationships unprofitable during early divisions.

Even the individual stores of super successful store clubs like Sams Club, Costco, and BJs are typically not profitable until the second or third year after opening. 124 ANDERSON AND SRINIVASAN Over their buying lifemultiplication, customers l oyal to a given(p) seller may be worth up ! to 10 times as much as its middling customer (Health, 1997; Newell, 1997). Without customer loyalty, even the best-designed e-business model will in short fall apart. In their quest to develop a loyal customer base, most companies judge their best to continually run across their customers and develop long-run relationships with them. Although satisfaction measures face to be an weighty barometer of...If you want to get a wide of the mark essay, target it on our website: OrderCustomPaper.com

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