External and Internal Marketing Environment Analysis of Nokia Essay

External and Internal Marketing Environment analysis of Nokia - Essay ExampleOn the other hand, micro-environment of a federation is usually made up of the companys customers, suppliers, competitors as well as the intermediaries. For example, the success of Nokia in terms of its growth and market star(p) is largely attributed to the companys effective management of the dynamics underlying the interactions between external and infixed market factors. This is particularly evidenced by Nokias strategic position which has been primarily focused on keeping up with technology as well as the production of market oriented services. This opus critically analyzes Nokias marketing environment particularly the macro and micro-environmental factors come toing its marketing operations as well as a SWOT analysis of the company. Macro economic factors Macro-environment affecting Nokia Company take technology, demographics, social, semipolitical and economic factors. Legal constraints (such as the G3 technology constraints that Nokia run through to put into consideration) must be interpreted into composition because many businesses aim to make a profit hence they are tempted to mislead their customers roughly prices, t superstar and the availability of the products. They may also cut expenditure by using lesser fibre materials in their products (such as weaker materials for Nokia cases and batteries). When it comes to environmental, social and ethical factors Nokia have managed to be quite environmentally friendly and have not done anything that the consuming public may have taken huge to, they have been diligent about this and this is one of the reasons they are such a popular brand of mobile phones. According to Lindholm(2003, p.301), Nokias marketing environment has grown immensely within the last decade. Moving into the Mobile World Nokia has remained... As the report declares the companys primary goal is to develop excellent mobile products that will enable billions of people across the world to connect with each other through mobile communication. Currently one of the main challenges facing the company is the increasing competitive and dynamic market. Nokia has however remained as one of the leading mobile manufactures and other information and technology related software and games in east and central Europe. This news report stresses that Generally Companies often relate with two types of environment, Microenvironment and Macro environment. The microenvironment comprises the companys marketing, customers and competitors and other the related forces which affect demand for a companys goods. These forces include economics, demographics, technology, politics and culture. Macro-environment affecting Nokia Company include technology, demographics, social, political and economic factors. Legal constraints (such as the G3 technology constraints that Nokia have to put into consideration) must be taken into account because many businesses ai m to make a profit hence they are tempted to mislead their customers about prices, quality and the availability of the products. They may also cut expenditure by using lesser quality materials in their products. Moving into the Mobile World Nokia has remained committed to strong growth, profitability and responsible in market leadership.