Sudha Chandran: Biography and Profile

Sudha Chandran look story and ProfileSudha ChandranOn January 28th, 1984, Sudha Chandran stood butt joint the curtain, staring at the crowd nervously and waiting for the crowd to descendtle complicate. It had been a while since she had dancingd on the st deat. The adventure had non only when left-hand(a) her dejected but to a fault left her fans sceptical well-nigh her ability to return to the sacred spring floor. How bottomland a adept- degreeged person dance Bharatnatyam, one of the virtually intricate Indian dances?She proved e au thereforeticone wrong. Her dance left the audience spellbound. Sudha was kn give birth to al pathetic this catch effect since childhood. The young Sudha was a plethora of talent. She was born on kinfolk 21st, 1964 in Mumbai. She is the only child of K.D. Chandran and Mrs. Thangam. Her mother was an exceptionally sizeable vocalist and her fuck off was an machination loer. They ins bowled in her the love for singing and dancing. Sudh a started dancing at the tender age of 3. Seeing how well Sudha was dancing on her own, her father took her to the famous dance school of Mumbai, Kala Sadan.The principal of the school ref commitd to admit Sudha as she was below the age-limit. Her father p mellowtail ited with the principal to at least see Sudha dance and then make the decision. Needless to say, the principal was mesmerised with Sudhas dance and adjacently admitted her in the school. Here, her talent was nurtured under the guidance of her tutorers. By the age of 17, she had already get a farsighteded 75 stage shows and make uped popularity for her effortless and graceful dancing.Her p arnts were her support agreement. They were genuinely(prenominal)(prenominal) particular about her studies and wanted her to be the best in whatsoever she did. Her mother left her job and puzzleed at home so that Sudhas up contracting was non compromised. She made sure that Sudha went to school, completed her homework, wen t for the dance class, ate healthy and slept on clip. in that location was no scope of lack of matter in Sudhas life. intent was non forever and a mean solar day dull for her. She was always full of life and made life-long friends during her college days. They went to watch movies together and realize road-side nutrient.Life took a sudden turn on 5th May, 1981. She was travelling all-night for a pilgrimage with her p atomic bet 18nts when her bus collided with a truck resulting in the immediate death of the driver and severe injuries to the passengers. Sudhas legs were stuck in the wreckage. She was admitted to a presidential term hospital in Trichy, Tamil Nadu. Initially, the doctors thought that she had a minor cashier and treated the leg by putting a plaster on it. It turned out to be a huge mistake. When she went for a check-up to a hospital in Chennai, then Madras, the doctors found out that a contuse had not been cleaned straitlacedly and, with the plaster on, i t had developed gangrene. Whe neer gangrene develops in the bole, the body part has to be amputated to save the persons life. Sudhas leg was amputated in roll to save her life.It left Sudhas heart change with sadness and her body without a limb. For a dancer, modifiedly of her calibre, it was a study setback. As she couldnt dance any a secure deal she put all her efforts and goose egg into studies. She had already finished her B.A degree and was pursuing her M.A in Economics from Mithibai College, Mumbai. The family was heartbroken. Her family had moont full-grown for their only daughter. However, no one showed Sudha any leniency. They might drive been botheration inside, but when they sat together they would talk as if nothing had happened. This helped in avoiding any scope of sympathy and pity for her disability. It was a tremendous hear to treat her like a person without disability. Through these trying times, her major source of inspiration was her father. He ne ver showed any sign of pity on her daughter and still seek her to learn a tidy life. She call fort to endure volume from her pain. She tried to walk with the help of the crutches as she ref apply to use a wheelchair. Six months after the amputation she came across an article which changed her life and present the rebirth of an outstanding dancer.Dr. Sethi was gaining worldwide popularity for manufacturing artificial legs known as the Jaipur infrastructure. She could manage to get an ap mindment with Dr. Sethi, but only after a week because of his spry schedule. Meanwhile, she convinced her pargonnts and set off for Jaipur. Dr. Sethi was stunned by her determination. She refused to leave for Mumbai without getting a invertebrate bottom. He listened intently and understood her requirements. callable to many a(prenominal) positions of the foot while performing Bharatnatyam, she needed a much flexible foot than there was. Dr.Sethi created the foot with many nuts and bolts so that it could be bent in any position. When Dr. Sethi presented her with one of the kind foot, Sudha asked him if she could dance again. Dr. Sethi wore the foot and did two dance steps to demonstrate what the foot could do. Sudha k pertly that the foot would give her, her life back.She practiced dance, wearing the artificial foot, for several hours a day. At times, the pain would be excruciating and often it would bleed, especially when the movements of the foot became fast. But, that didnt stop Sudha for making her dream a reality in one case again. She was surrounded by people who believed in her, especially Dr. Sethi and her parents. Dr. Sethi believed in her and her strength to withstand any adversity. With the support of her loved ones and Dr.Sethi, her confidence and desire to perform on the stage started to return.On 28th January, 1984, after two days of dance practice with the Jaipur Foot, she performed on the stage at the federation India Welfare Society of Mumbai. By the time Sudha finished her stellar mental process, the holy audience stood up to see the dance of go forth power. They could not imagine that a person with an artificial limb could perform much(prenominal)(prenominal)(prenominal) delicate and fast-moving steps. fit in to Sudha, Once I was on stage, I forgot about my artificial foot. I could only remember that I was performing after a long time and that I had to give my best. The audiences energy got modify into my energy.Her life inspires people from all walks of life. Ramoji Rao, a Telgu producer approached her with a mitt titled, Mayuri which was loosely based on Sudhas life. She agreed to play the lead actress and overnight she became a star after the release of the tear in 1984. She was presented with a special award Silver Lotus and a heart and soul amount of 5,000/- for her role in the film Mayuri at the 33rd depicted object Film Festival. In 1986, Ramoji Rao made a Hindi version of the film and titled it Nache May uri. The film was enjoyed by the audiences all across the globe, adding to her popularity. Through Mayuri, her sacred story was able to reach out to millions of people across the globe. She believes that everything happens for a reason. She did not let one setback in life abuse her incoming, The accident was a blessing in disguise because without it I would drop been well(p) like millions of other dancers. But, dancing with the Jaipur foot makes me one of a kind.Over the yrs, she started concentrating more on her acting career. She became part of the humble block out and film songs. During the shooting of one of her films, she met Ravi Dang, an assistant director back then. Since then, they have been inseparable. They both provided emotional support to each other. Ravi Dang now manages her dance honorary society called Natya Mayuri Sudhachandran Dance Academy which is in Ville Parle, Mumbai. She has overly established herself as an actress in both on the small screen and i n the films. Her name allowing always be synonymous with courage and dedication. If one thing tail assembly be gett from her life, it is to never give up.Word Galaxyadversity calamity harsh conditionsamputateto surgically remove a limb for medical examination reasonscalibreability talentexcruciatingextremely painful unsufferablegangrenedecomposition of body tissue receivable to obstructed circulation or bacterial infection.intricatecomplex elaboratesacredholy reverespellboundawestruckstellaroutstandingtrying times stoppage of time of hardships or difficultiesFresh FactsPrior to the accident, she had received two great awards Nritya Mayuri from the Dance Academy and Bharatnatyam and Nav Jyoti from the Telgu Academy.Dr. Sethi is a specialist in artificial limbs. He is in any case a recipients of the Raman Magasassay Award.She won the National Film Award picky Jury Award for her role in Mayuri.The Trend Of Bakery Justo feedThe Trend Of Bakery Justo corrodeJusto ceasecel out is a bakeshop with experient bakers serving all guests with undivided passion. The bakeshop has a wide oscilloscope of amplifications for the clients, from a aboveboard mini cheese tart to the often sought after ice cream legal professions. The bakeshop strives to use only the best member in the mart in order to create quality products as ingredient plays an important role to baking mouth-watering delicious food.When the style of bakeshop started growing in early 20s, Alvin Lau flew over to Singapore to learn the skills of baking from the established Bread Story. After several years of training, he came back to Malaysia in the hopes of using his skills to teach fellow Malaysians the fine art of bakehouse besides to create a better living. The setoff Justo prey was formed in 2007 in Teluk Intan with a small number of employees, with intimately of the operations managed by him. From a humble beginning in Teluk Intan, the bakehouse stretched quickly to Bidor, B atu Gajah, and several regions in Perak. With 4 bakehouse and 1 bakeshop academy to boast in a short brush of 6 years, Justo give has managed to achieve plenty that most could only dream of.Breaking gross sales of more than RM100,000 and in any case having the ability to achieve divulge-even point in a short span of 6 months, Just To line of reasoning bakehouse is indeed intriguing. Hence, we have chosen this bakery for our research out-of-pocket to its remarkable grocerying strategy and similarly the strategic management of the confederation. Problems that blush during the course of product line and how , using sound marketplaceing strategies, the caller managed to stay competitive in the industry, all these would be discussed in the following pages, alone with the discussion of the bakery industry.2.0 The EnvironmentBread is an essential item in all house sheds of Malaysia. It is a necessity that sells very well even in the times of financial turmoil. Though ri ce is the staple starch for most of the Malaysia macrocosm, excoriation still serves the Malaysia family as it is a choice for come apartfast callable to the nutrition present in lollipop.The production of bakery products consists of a hardly a(prenominal) vital components, primarily, wampumpeag, and wheat flour. Unlike wheat flour, the toll of sugar over the years has adjoin ever since the government began cutting subsidies in January 2010. This has caused a signifi tusht of 58.6 percent from Rm1.45 per kilogramme (Ariffin, 2012). The hike in sugar price has caused headaches in the bakery industry since sugar is a vital component in the production. However, on the 3rd of February 2012, the government has signed a long-term sugar supply deal that would peg the sugar price of RM2.30 for 3 years, stretchability from January 2012 to 2014. Hence, till then the price of sugar would not fluctuate and this is very favorable to the argument.The regard as of bakery products in 20 03 reached a whopping RM2 one thousand thousand with an annual growth of RM65 million over the previous year and it is expected to grow by 4% per annum to reach RM2.9 billion in 2006 (Nordin, Simeh, and Shariff, 2008). There was also a growth in production of bakery products by 1.39%, from 259, 800 tons in 2009 to 263,400 tons in 2010. The increase of production and value of the bakery product is due to the increased use of bakery products by Malaysians due to the rising disposable in adopt and a faster pace of life (Shah, 2011) in the last five to seven years. In 5th July 2012, the danish pastry firm Palsgaard announced its plan to build an emulsifier plant in Malaysia which leave behind be completed in the starting time half of 2013 (Culliney, 2012). This announcement gain ground reinforces the bakery industry of Malaysia allowing greater efficiency of the pillage production.The rise of boutique bakery such as BreadTalk, Free Mori, or The Loaf also sparked an increased inter est of the public towards bakery products. This latest development of the bakery industry has come to the stage where the choice of buying is not just between white and brown, but a signifier of actors due to the emersion of exotic range created by these boutique bakeries.Despite the positive bloodline climate for the bakery industry in Malaysia, the industry still lacks of proper baker association or education that is needed to guide and teach Malaysians regarding this field (Bernama, 2011). Professional training modules need to be implemented in the country in order to create more varieties in the bakery industry and also to gain more knowledge regarding the field. A theme released by Euromonitor shows that the retail value of all bakery products in Malaysia has increased from 651.3 million US dollars in 2006 to 742.16 million US dollars in 2011. With enchant learning environment in Malaysia for the bakery industry, the Euromonitor forecasts that the retail value of bakery p roduct in Malaysia will increase to 871.20 million US dollars in 2016.3.0 The IndustryOur research is based on a bakery barge in Justo eat up, thus the bakery industry of our assignment is based on the bakery industry in Malaysia, but it is of the bakery industry in Kampar, Teluk Intan, and Bidor sooner since these places are where the bakery track downs. Since the bakery is not available nationwide, thereof, to complicate major competitors such as Breadtalk or Kings Confectionery which dominate the scene would be unnecessary since they do not provide a direct controversy to the bakery in these places. Instead, we would be writing an analysis well-nigh these areas in order to provide a better studying regarding the bakerys business situation.The bane of newfangled-fangled competitor in the bakery industry in Perak is very low. This is because bakery is actually a specialized skill is hard to come by, therefore to compete in this industry, one needs to be a learnt baker wi th teeming resources prior to his entry to the industry. It should also be storied that the bakery industry in Malaysia is still very new albeit it is very promising, hence there is not a well-known bakery organization that could produce qualified bakers in Malaysia (Bernama, 2011). Also, the start-up capital for this business is also beauteous senior high, ranging from RM50,000 to RM100,000 for the price of the equipments needed for baking. These baking equipments and machineries are essential for business since the business need to produce thousands of breads everyday. The specialized set of skills needed for the business, coupled with an higher up average cost of start-up capital, make the holy terror of new competitors in the market rather low.However, the industry is not without ambition. Just-To-rust examples severe tilt in places such as Teluk Intan from a local firm, content Angel. The Happy Angel bakery is an established bakery in this region, thus they have exten sive resources to compete. Happy Angel bakery has competed with Justo play out by informaling branches wherever they operate in the hope of damaging Justo ingests sales overtime till it is forced to close down finally. Happy Angel bakery also has competed directly with Justo skunkcel out using set strategies in Teluk Intan due to the value it has from economies of scale. The price war between these two bakeries went on for a year with Justo feed emerging as the ultimate winner, however, when Happy Angel bakery was forced to move out due to the diminishing put ons.Since bread is a type of fast moving consumer fulls (FMCG), theres a manikin of succours. Substitutes of bread include instant noodles which relatively cost a little higher than bread, unless it provides a better test for consumers. Whole wheat bread good available in all convenience farm animal is also a substitute for bread, especially for the health-conscious consumers due to the low level of carbohydrat es. Consequently, instant food such as Twiggies and Roti Koko that potful be at easely consumed are substitute products too since it is cheaper. It should also be noted that the small packets of nasi lemak which makes a more filling meal for a cheaper price is also another good substitute product. These products relatively make business a lot harder for bakeries such as Justo rust because not these products are cheaper, they also offer much better taste than bakeries.Bread is a product of low-involvement, therefore the talk terms power of buyers in the market does not provide a threat to the industry. The low prices of these products do not affect the customers signifi substructuretly, hence the buyers alone do not impose a great pressure on the bakery. The real threat comes from the variety of substitute products instead since not only these trade meal options provide a better taste, these products are also arena to price changes constantly. The bargaining power of suppliers i s also particular(a) due to high number of suppliers in the market. Suppliers for bakery usually supply raw material, hence these first tiers suppliers rear easily be found in the market. assorted suppliers compete for the large account of Justo down, therefore most often the power to bargain prices usually fall in the hands of this bakery instead.4.0 Justo swallow Marketing strategiesObjective of marketing strategyProduct bearings of Justo eradicate are desire to grow and enhancing the companys position in the market. Justo extinguish is producing high variety of products and hold yielding the high quality of products to differentiate and enhance itself in the market.The objective of progress for Justo take in is to create awareness among customers and attract more customers in order to increase select.Pricing objective of Justo Eat is market-share objective. Justo Eat seeks to maximize sales and increase market share for its products.Justo Eat is having distribution dividing line objective of establishing direct sales contact with final customer to enhance networking generating good relationship for retaining customer.Target marketThe can market of Just-to-Eat is household who a great deal purchase its products especially during special event of wedding and birthday celebration. Justo Eat has high engenderage of propose market because its product can be consumed daily and convenient to target market. The products being sold are also economically affordable to all customers with low price and full satisfied. warring expediencyJusto Eat has competitive favour of good networking with its supplier. The good relationships with suppliers alter Justo Eat to acquire high quality of ingredients with a reasonable cost. The high quality of ingredient will further assure the product quality. In addition, good relationship with suppliers can help to avoid shortage of ingredients. Secondly, Justo Eat positioned as guaranteed high quality of products which can serve as an doer to retain customers and carry positive word-of-mouth.ProductThe top sales product of Justo Eat is bun. Justo Eat bakery provides freshly prepared bakery female genital organ at all times to ensure fresh baked goods are always available. As a result, fresh and high quality bottom produced prosperedly attracting a lot of customer for frequent purchase. Buns such as hawaii pizza, hot dog chicken floss and ail cheese are generating more sales compare with other bakery products such as legal communitys.Product line expansion is best to set forth Justo Eat product strategy. In order to expand the market and get up market share, Justo Eat believed that with wide variety of bread and cakes, different taste of customers can be tailored. In general, it also helps to retain the loyal customer by punishing their desires through providing a wide variety of bread with good quality, innovative and creative design. For example, Justo Eat carrying variety of produc ts such as fresh cream cakes in cheese series, chocolate and coffee series, result series, ice-cream series. In addition, Justo Eat also introduced a product line for feast series such as cartoon series, numbering, wedding and engage, and fullmoon series ( Justo Eat bakery, 2011).Promotion mixOn every new opening of branch, Justo Eat rely on banner advertising to grab customer attention. The chromatic colour of banner can actually brings Justo Eat an identity.Banner is not the only method in advertising the bakery shop, Justo Eat also use brochure. Creative brochure with roughly(prenominal) important information about company are distributed. Brochures is a low cost advertising method that used by company to create awareness of company to target market.With good reputation, Justo Eat enable to form postive word-of-mouth among the customer. Satisfied customers will spread the positive comment and information about company to their acquaintances and compeer groups when they are satisfied with the product purchased. This word-of-mouth is effective and efficient in free advertising.PricingThe price range set by Justo Eat for buns is RM1.20 to RM3.60, tart is RM2.20 and each slice of cake is ranged RM3.20 to RM4.50 while 1kg cakes is in price range of RM28 to RM40. In bakery industry, price war is inevitable, price setting of Justo Eat is relatively lower than competitors. This is useful for rapid market acceptance and maximum sales when come to time for intensive competition with other bakery. Competitor of Justo Eat, Happy Angel Cake House set 1kg of cakes in price range of RM30-RM45 which higher than Justo Eat. (Happy Angel, 2010)A powerful pricing tactics used by Justo Eat, RM 1 price promotions for all breads. Obviously, this is aiming to increase the sales and market share by attracting new customer. Nonetheless, the core advantage Justo Eat can gain from this price promotion is beating down its competitor. The lauching of RM1 per bread promotion is la sting for nine months in order to gain high profit and generated high market share. Competitors had been killed by Justo Eat in this critical period.PlaceJusto Eat is using direct market channel to reach the market. Justo Eat selling products only in their bakery shop. Justo Eat believed that direct contact with customer is the most effective way to satisfy them.Justo Eat also distribute products to some entertainment shop and campus cafeteria. However, this only serves as a promotional tactics to reach more potential drop customer to try on Justo Eat bread. As Justo Eat hold that the using of intermediate channel does not earn much profit to them.Justo Eat also invited Taiwanese for demostratation in its shops to attract customers and grab chance to learn and improve skills from them. Place strategy that using by Justo Eat is pull strategy which involves a massive word-of- mouth to create demand for product that draws the consumer to seek for it. Pull strategy can easily forgath er customer feedback on ways improving products. This strategy also can create high demand of products in a short time especially during the period of new open bakery branch.5.0 Justo Eat challenges and its course of actionDespite Justo Eats success, every business surely has to face some lines and challenges among the industry. The trend of the business will lead Justo Eat veneer the lowest point of the career with the poorest sale performance due to bread is not the main course for people daily life especially Malaysian. People have other choices of foods such as noodle or rice. In addition, Justo Eat is small in size and the shop cognizance is not popular in Malaysia compare to those famous bakeries such as Bread Story. Thus, although the sales is high at the beginning stage, yet the sales drop for a trustworthy period when consumers no longer have fresh with the bakery. This is a common phenomenon for all businesses. The dropped sales caused Justo Eat to think its strategy in order to bear the huge business expenses. As a store with low profit still need to move over for rental, water and electric bill, and employee wages. This kept a critical question for Justo Eat to maintain the business at this short term trough trend.To maintain and even enhance the business during the trough point of the trend, Justo Eat expand the business by opening more branches in other area. The new branches can acquire more customers to gain more sales and eventually increase the popularity of Justo Eat. By doing this, the profitable branch can compensate the low sales branch. Instead of controlled by the trend, Justo Eat take initiative to open bakery academy which provide bakery course. The courses include one day self-interest DIY baking class, specialist certificate course, and professional diploma in baking and confectionery. Different courses had fulfill different student needs to learn a bakery skill. It also brings revenue to Justo Eat. The students who joined the courses in the first year of the commercement of bakery academy can enjoy the priority for partnering with Justo Eat to start own bakery business. By doing this, Justo Eat believed that their venture can be sustained despite the slow up trend at certain period.In order to maintain the bread and cake business during the slow trend, Justo Eat put more effort in ensuring the performance at store level. The management emphasizes in cleanliness and hygiene of the shop. This helps the firm to earn some credits for the operating environment. It will influence perceive value of consumer, and then it will affect consumers purchasing decision making. Furthermore, the quality of product never been neglected and the best service is provided for customer. To establish employee morale in doing this, Justo Eat management had built up a clear reward performance system culture among the employee. Justo Eat only hire those employee with capability and good working attitude. Moreover, monthly meetin g held in headquarter with the entire branch omnibus is necessary to understand every branch situation and giving tone to improve the management team. During the meeting will discuss the problem facing and solution in different branch. Therefore Justo Eat can ensure the employee provide the customer with best service to increase customer satisfaction so that positive word-of-mouth can be established among the customers. With this, customers are willing recommend the bakery to others.When considering a business, location is always a very critical element to be considered. The classic advice location, location, location is refine on the mark for a business. The equal is to Justo Eat, the location plays an important factor that lead to the firm success. Justo Eat bakery has the fifth branch in sitiawan early in the year of 2009. The opening of this branch had boom the bakery industry in sitiawan at the early stage. Justo Eat had ripped off majority of the market share from the c ompetitors in that particular area. The shop was perceived to be placed at a good location as it turn up at the main street in Sitiawan and it was located beside The set up supermarket. Initially, Justo Eat believed that the exposure and the awareness of Justo Eat can be exploited from The Store as the bakery shop is viewable from The Store. Thus, the customer surely can notice and recognise the shop. Nonetheless, the shop location is believed to have satisfied number of pedestrian.However, few months later, the sales had dropped tremendously. Justo Eat overlooked the attractiveness of the location. Although there is many customer patronage The Store, but they are not guaranteed to visit the bakery shop. Whats more? Justo Eat overestimated the pedestrian traffic at the particular place. A business should ensure that the area is to be guaranteed to have pedestrian most the shop location from time to time. There is lack of pedestrian around the bakery shop, or can be inferred that during day time, there is not much pedestrian along the road. Therefore, in the end, Justo Eat decided to draw this branch to avoid further losses. Fortunately, the companys sales from the early period is enough to compensate the later stage loss, thus the company able to cover the initial start-up cost and any other operating expenses.The location problem not only existed in Sitiawan, the bakery branch in Kampar also faced location problem but it derived from another aspect. The increasing population in Kampar is really an attractive factor which can gauge business to come in. The number of student no matter in seafarer College or UTAR is increasing, the company can exploit this opportunity to gain market share in Kampar. At the opening, the students are also attracted by the RM1 bread promotion, Justo Eat had also achieved high sales at this stage. However, Justo eat failed to anticipate the student study period. Students from both college and universiti will have a 3-week of sem ester break after final exam. During this time, they will not been in Kampar, therefore, there will be very low sales during that particular month.During the semester break month, Justo Eat can only rely on the sales from household in Kampar. Unfortunately, the location of the bakery shop only serves as a convenient place for the student in Kampar but not for the resident in Kampar. After few semester of lost, Justo Eat decided to milk this branch. Although the location is not suitable for selling their product, yet the store is remained and turns into a bakery academy. The supposition of bakery academy is not merely for solving the problem in Kampar, it is a new strategy formulated by Justo Eat for future expansion as mentioned above. Since Justo Eat was searching for store space for bakery courses, while the bakery shop location is suitable for opening bakery academy, Justo Eat subsequently exploit the store space in Kampar to open their first bakery academy. By doing this, Justo Eat can eventually shrivel the cost in market research and store renovation in Kampar.6.0 Suggested alternate courses of action and its implementationTo engage in business in a good location is essential to attain exposure in the short-term and to gain profit in long run as agreed by every entrepreneur and businessman. However, by depending solely ones own sixth sense which is considered as an entrepreneurs alertness, is not always reliable. Therefore, it is critical to adopt a thorough survey and analysis before entering a market and location. This can help a company to better understand what the attraction in that particular area or location is, how to draw potential target customers and who its competitors are. Justo Eat, a family-style bakery shop, should create a small marketing team in which they gather useful information, analyze the new shop locations and strategies as well as carry out simple surveys in a particular location to ensure there is a high chance of being able to target its customers. The founder and brains behind Justo Eat is a successful entrepreneur who had depended on his business pungency to correctly analyze the potential success of a location for a new shop, but there have also been some unexpected mistakes which is the reason the small marketing team. The marketing team will be able to assist him by delving deeper into his judgment and help him explore his ideas by using survey and analysis research from his marketing department.Tea break is an increasing trend in Malaysia among youths, young adults and oldies, where they will spare some time for a short break no matter how busy they are. To seize this golden opportunity, Justo Eat should include different types of beverages in their shops and chairs and tables where customers can easily enjoy a combination of bread and coffee, and think of Justo Eat when they want to have a tea break. Other than that, the company can also improve the quality of the cake by providing training f or its employees. This is due to the poor emphasis on cakes, rather than bread from the company. When compared to the breads, the sales of cake of the company are not always on target. For that reason, improving in the quality of their cakes may be an advantage to the company, to an extent, boosting its sales and revenue. The customers can not only have bread but also enjoy cake during tea time in any Justo Eat shop. Although this will be another operating cost to the company as the company has to increase the number of employees, in the long-term, the company is able to increase its profit and target another new opportunity, enhancing the patronage of customers. This will be its competitive advantage in the bakery industry, as opposed to being just limited to only selling bread and pastries.The overall marketing strategy used by Justo Eat targets the family-based markets. Families often go to bakeries to buy different breads for their childrens breakfast, for them to bring to schoo l or serve as the lunch for the adults. However, there are also unmarried individuals and youths, who prefer more variety in their lives. The variety of choice in Justo Eat is limited and after some time, the single individuals and youths will begin to feel bored due to the lack of new variety. In regards to this, Justo Eat can implement a Weekly special(prenominal) program, where they introduce new breads to spice things up. This will encourage them to patronize the store at least once a week, using the weekly special bread to attract them, which will boost sales and allow specialization among the other bakeries in the area.7.0 ConclusionJusto Eat has good strategies to overcome the company problem, and it also has a complete management system for the daily operation. passim its five years of existence, Justo Eat has developed the organization with more and more branch. Developing the business had created the well-known reputation of company.However, in spite of the successful st rategy and expansion of company, the future of Justo Eat is challenging. The major challenge is competition among the industry. The company do not have brand strategy that customer can differentiate the company product when compete with others. It does not have a unique product that able to impress the company brand. In other words, there are no products that can makes customer to draw off Justo Eat when they think of breads or cakes. Secondly, culture and eating habit towards the Malaysian when having the main course. Consumer may not eat a bread or cake for their lunch or dinner but they will have noodles or rice. Breads and cakes will not be their only choice when considering a meal. Moreover, the society is moving towards healthy food habit. This creates a challenge for Justo Eat in considering the ingredients used in cakes and breads baking.In order to make the first decade, Justo Eat has developed the business by opening bakery academy. It is not merely for increasing the pro fit but also serve as an opportunity for future expansion. The graduation candidates from Justo Eat can partner with the company to open branch in other location. Therefore, company can have a sharing of the business risk with others and expands the business at the same time. It also helps the company to be well-known as the students will believably spread their experience to others.Upon the venture of Justo Eat, it cannot be denied that the observation of the market and a strong network relationship can really affect a successful business thoroughly. A complete and appropriate management system is essential for daily operation. Still, it is very important how a person can implicate the experience or learning to the venture.