SWOT: The Better Way Company Essay -- gardening, revenue, segmentatio

The smash Way Company started in 1988 in a 3 unit of measurement construct with 10 employees. This was the brainchild of Dr. Amornthep Deerojanawong who wanted to bring quality convergences to Thailand consumers at an affordable price. The company started with 10,000,000Baht and its current gross sales for 2012 were 10,000 million Baht ( recital, 2014). In addition its current office is a luxurious building site on 30 acres located on Ramkhamhaeng highway in the suburbs of Bangkok boasting Future Gardening by cut botanist Mr. Patrick Blanc (History, 2014). The company has quickly grown with its direct marketing approach, fast deliver of products and increase branding. The company has combated several issues over the years to gain market share, loyal customer base and an increased sales force. In addition, the company experienced a major setback during the implosion therapy but was able to regroup and reestablish its self very quickly. When the give out died, his son Danai Deerojanawong took over the operation of Better Way with a hallucination to grow the company into a national brand ( nigh Us, 2014). The company has maintained a competitive edge with its technological storage warehouse and upgraded technological call center. This system tracks the production, orders and inventory to ensure available of product and accuracy of orders. The Better Way company has received several mete out and world certifications including GMP-Food and Drug Administration Ministry of public Health Bangkok, Thailand TUV Cert-ISO 9001200, GMPH, NOF, R&D, Thailand Best, Thailand extremely brand 2004-Gold, Super brand Thailand 2003-2004, Super brand-England-Thailand Choice 2011 and its Fusion HD pulverisation Foundation on SPF25 received the Cosmetics & Toiletries R&D Award 2011. In addition the c... ...CitedAsean free trade area. (2014, January 8). Retrieved from http//www.asean.org/communities/asean-economic-community/category/asean-free-trade-area-afta- council History. (2014, February 6). Retrieved from http//www.mistine.co.th/en/company/history.php Mistine, (2014, February 7). Retrieved from http//www.mistine.co.th.phpAbout us. (2014, February 6). Retrieved from http//www.mistine.co.th/en/company/about us.php Pongvutitham, A. (2012, January 30). Better way has a extended plans for Mistine in asean market. The National. Retrieved from www.nationmultimedia.com/business/Better-way-has-big-plans-for-mistine-in-asean-mark-30174717.htmlFerrell, O. C., & Hartline, M. (2011). Marketing strategy. (Fifth ed., pp. ). Mason, OH South-Western Cengage Learning. Retrieved from https//www.betheluniversityonline.net/mba/SectionFramework.aspx?SectionID=783